How can you tame the beast?
Marketing teams are charged with connecting with their customers at a rapid pace but are often restricted by their IT parameters and sheer volume of content required. The financial industry has the additional challenge of fusing the online banking experience with the online marketing experience so that existing customers are continuing to learn about new products and services. Explore how marketings and IT teams are improving the way that they build and store content for audiences across many different devices, from web to mobile app to IoT to social. Create a strategy by:
- Understanding how to develop a partnership between Marketing and IT that supports a unified, successful strategy
- Discover solutions, like Content-as-a-Service (CaaS) that allow marketing to have freedom to create with impacting IT requirements